To properly approach the work of a developer, one cannot fail to know at least a little about the basics of SEO (Search Engine Optimization), that is, optimizing, indexing, and positioning websites in search engines, primarily Google, which is the main player in this sector.

I have read many SEO tutorials, but during my work, I had the feeling that the content of these tutorials and various guides is not organized, that there is no clear starting point towards SEO knowledge.

So I wrote this guide, with regularly updated articles, which can be useful both for those who are just starting to understand something or for those who already know the basics of SEO, but also for personal reference. (Note: some articles are still under review; you will find them published in the coming weeks.)

What is SEO?

SEO (Search Engine Optimization) is the practice of increasing a website’s traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits.

The Beginner’s Guide to SEO

These six chapters are all I think you need to build a foundation of SEO knowledge and start ranking your websites higher on Google.
Each chapter has links to many more advanced learning materials.

Chapter 1 – How Search Engines Work

Before starting with SEO, it’s important to understand how search engines work.

Chapter 2 – SEO Basics

Learn how to set up your website for success and excellent search engine rankings, and cover the four main aspects of SEO.

Chapter 3 – Keyword Search

The starting point in SEO is to understand what your customers, your target audience, are looking for.

Chapter 4 – SEO Content

Learn how to create content that rank well in search engines.

Chapter 5 – On-Page SEO

How to optimize your website pages to help search engines interpret and understand them well.

Chapter 6 – Creating Links (Links – Backlinks)

Links are how search engines discover new pages and judge their authority. It’s difficult to be competitive without links.

Chapter 7 – SEO Technique

It is important not to make mistakes or missteps that prevent Google from accessing and understanding your website,

SEO Glossary

SEO has a lot of technical jargon, and in this glossary I’ve listed some key terms and concepts you should know.